To help promote road safety in Thailand, the Ambassador and his wife, Ratanawadee, participated in the popular Thai TV show "Ride With Me", hosted by Thai-Danish actor, musician and bike enthusiast, Peter Corp Dyrendal.
Thailand has the second highest traffic-related death rate in the world and most of the killed and injured people are users of motorbikes. A case of much interest to the ambassador couple - Ratanawadee is the head of Asia Injury Prevention (AIP) Foundation Thailand.